Are you looking for a great way to advertise your professional expertise without spending too much on PR services or marketing? If so, you should definitely try writing about your specialized knowledge for a publication in a business journal. Publishing your unique ideas will provide you with a unique kind of business advertising opportunity, with which you will contribute special value to your target market. Simply put, you will be teaching, as well as hawking at the same time. Which is truly a win-win situation.
But, how should you go about choosing which journal to publish your writing? While the overall process is not particularly hard or complex, it still requires some time and patience. To help you out with this quandary, we will provide you with some advice on how to find a suitable journal to publish your work.
1. Study the journals
Start by studying the journal publications carefully. Pay attention to their target readers, in order to understand what kinds of articles they require and publish. Also, check their layout and see where they typically place articles which are similar to yours.
2. Make a few calls
Once you have gone through a few journals, your next step should be to call each publication. The first thing you should do is ask for the editor in charge of the journal section you want to submit to. For example, if you write technology-related articles, look for an editor who is tasked with handling the technology section. To do that, look for the publication’s masthead, so as to find the editor’s name. Keep in mind that these days, almost all the editors have their email addresses publicly available. Therefore, you can simply send them an email, so as to inquire about the sections. However, if you don’t get a response within a reasonable amount of time, make the phone calls.
3. Respect the editor
Once you get a hold of an editor, make sure to respect their name and position. Do not try to “push” or propagate your idea too aggressively. Instead, simply pitch it quickly in order to make it readily available. When it comes to calling an editor, treat the call as you would a prospecting one. It should be short, no more than 30 or 40 seconds. Once you have pitched your idea, remain silent and let the editor provide a response. In most cases, an editor will immediately let you know whether your writing ideas are suitable for their journal.
4. Always have a few backup ideas
Never call an editor if you only have a single idea. Always prepare a few backup ones. Keep in mind that it is not game over if the editor doesn’t provide a positive response to your primary idea. However, if you don’t have another idea to pitch in, it will most likely be the end of your discussion. Don’t forget that journal editors are always eager for good and fresh ideas. A lot of them are also under pressure to find them as quickly as possible, and usually, don’t know where to find them. With this in mind, by preparing a few ideas, you will vastly increase your chances of getting accepted, as well as help the editor find what they are looking for. And, if you help them at the last minute, that might just be a start of a great business relationship.